5 SEO Strategies That Are Hurting Your Business

SEO is a crucial part of improving your business and making sure that you have a strong online presence. Even though it is essential to create a diverse SEO strategy and use it across your business, you still need to be careful when selecting SEO strategies.

There are a few very popular SEO strategies that are actually hurting your business. Here are five such strategies that you are better off avoiding.

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1. Optimizing Only For Desktops

If there is one thing you need to understand about better SEO strategy then that is that the devices you use to browse the internet influence your SEO efforts. It is really important that you don’t just optimise for the desktop.

The use of mobile phones for browsing the web is really on the rise and you need to understand this when optimizing your SEO.

2. Keyword Stuffing

Although keywords are one of the most important aspects of SEO, it is really easy to ruin your SEO strategy with keyword stuffing. There are plenty of examples of a really bad use of keywords that make the content look really unnatural.

Make sure you understand the right keyword ratio and how to include links as part of your content. Just by using keywords correctly you can instantly improve your SEO strategy.

3. Avoiding Google Authorship

Many businesses unfortunately overlook the importance of Google+ and the authorship it provides you with when it comes to SEO. It is really important that your business creates a profile on this platform and you start using the authorship option.

Because Google is the most used search engine and pretty much decides how websites and web content is ranked on the search engine, you need to listen to what they are doing. This is a really simple way to succeed and boost your search engine ranking.

4. Irrelevant Content

You are most likely aware that content marketing is the best way to boost your business’ online presence. Having a blog is essential and you should definitely focus on these aspects in your online marketing.

But a lot of companies still make the mistake of providing content for content’s sake and this is the wrong way to do it. You need to make sure the content is relevant for your business. Effective SEO content marketing is all about ensuring you are providing the right type of content for your customers.

After all, someone who needs a plumbing company doesn’t want to read about how to look after kittens.

5. Spam Comments

Comments and reviews are really good way of boosting your business but you need them to be natural instead of bought. Just spamming comments for your blog is going to look really suspicious and it is very easy to pick up the real comments.

Instead of buying people’s reviews and comments make sure you encourage your customers to do so willingly. For example, this Blog Maven post gives good tips for encouraging readers to comment on your content.

The above five SEO strategies can end up hurting your business. It is a good idea to try to avoid them and make the most out of this amazing marketing strategy.

Author Kathy Barkov is passionate about SEO and she is always hunting for the right tools and practices to use. When she isn’t reading SEO articles she likes to spend time learning to bake bread.

What factors do your think are affecting your online business with regards to SEO? Share your thoughts in the below comment section.

1 Response

  1. February 24, 2014

    […] a good business marketing strategy. But many local businesses think that blogging and other online marketing tactics are mainly for bigger businesses. This isn’t the case and your local business can really […]