Top 4 Mobile Apps Marketing Strategy
The importance of mobile apps for business can no longer be ignored. Nonetheless, mobile apps are a business themselves for numerous companies. Yet, whether we are speaking of iOS or of Android, this market is a very competitive one; thousands of new apps are launched daily on both platforms. Thus, it is obvious that mobile apps marketing has to be a top priority for iOS or Android developer. Here are some tips on how to develop the ultimate mobile apps marketing strategy:
Identify Your Target Audience.
This is the first step of every successful marketing campaign: you need to know whom to address in order for your message to be effective. Mobile SEO for marketing an app for stay at home moms is totally different than the one required for an app dedicated to the Millenials.
Be Careful With Your Pricing Strategy.
As a developer, it is but natural to be proud of your app and want to sell it for a lot of money. However, the stats clearly show that (obviously) cheap apps get the more downloads (after the free ones, of course!). Your revenue can be substantial even if you offer it as a free app, so don’t haste in asking money for it. If you need a middle-ground, you can position it as a “freemium” app, one that is free to download, but has in-app purchases. This is an effective mobile apps marketing strategy, especially if your app is a game: you can offer it freely, but ask the users to pay if they want extra boosters or additional levels. Yet, be careful when selecting the things the users need to pay: this strategy is frowned upon, especially if the description doesn’t state clearly what you will be charged for.
Consider More Than One Tactic For Your Mobile Apps Marketing Strategy.
Yes, you are selling something to Smartphone users, but this doesn’t mean that you should be confined within these limits. Mobile SEO is a must, but there are also numerous other things that will help boost your downloads: create an easy to remember name for your app, a great logo and an amazing screen shot – these are the first things that a user sees and, usually, those that help him decide whether to download the app or not. Next, don’t ignore content marketing; create a dedicated website for your app and post there regularly, send out press releases and use forums; user-generated content (such as reviews or comments) is also of great importance, so encourage users to express their opinion.
Always Measure Your Results.
Each component of your mobile apps marketing strategy should be measured. This will help you with your retention strategy, as well as set the foundation for the campaigns of your next releases. These are some metrics that you can use for the evaluation of your strategy: total number of downloads, rank in App Store or Google Play, number of shares on social media networks, new vs returning visitors and, of course, revenue generated and how it changes after the implementation of each component of your strategy.
Author of this article is associated with leading mobile application development company. Along with technical advancement of mobile application development, he is aware of the latest Mobile Apps marketing. trends.