SEO In 2014 – How To Survive The Upcoming Updates?
If there’s one thing you should understand about search engine optimization, it’s the fact that it’s constantly changing and evolving. As new developments are introduced into the web, the positions of websites in the search results get reshuffled. The most glaring evidence of this evolution of the web is the regular algorithm updates being rolled out by the search giant Google.
For the last several years, Google has been rolling out these updates. As expected, there are negative results as well as positive results. Some sites get a boost up the rankings while some sites get demoted. The updates aren’t obviously perfect but in general they are creating a better search experience for people.
If you are the owner of a website or blog, it is therefore very important that you pay attention to such updates by Google. You have to be prepared when they roll out another one so that when it finally comes, your website won’t get negatively hit. But how will you be able to do this? It’s not as simple as you might think. There are a lot of factors that you need to take into account like content creation, social media integration, web hosting, and link building. Implementing these using white hat methods will greatly boost your defense against future algorithm updates.
The number one thing you should do is stay within the rules and policies laid out by Google. The search company is often not too clear about things but following what they say is your best bet in surviving any of their updates. If they say that they don’t want webmasters to be doing a particular thing, then don’t do it. Sometimes, it’s really that simple.
Most of the people who were negatively affected by algorithm updates in the past were hit because they didn’t stick to the rules and policies by Google. They even tried to game the system. Trying to game Google’s algorithm is not a sustainable strategy. It will get you quick results but in the long run it will cause your website’s demise.
Also, you need to make sure that you work with a good and reliable web hosting company. This is very important. You have to make sure that the web hosting provider has what it takes to keep your website safe and always live on the internet. Websites that often get bogged down usually get low rankings in the search results. Furthermore, if the hosting company is reliable, like Go Daddy in America or WMD hosting in Europe, you can easily get their help when algorithm updates are on the way. They’ll give you advice on how to prepare and protect your site from being negatively hit.
In conclusion, if you want to survive upcoming search engine updates, you have to be prepared. You need to follow all the rules and policies put out by the major search engines. Breaking the rules will always put your site in trouble so don’t do it. Just stick to white hat methods and your website will be fine. And of course, always make sure that your web hosting provider is reliable so that you can quickly fix your website in case things don’t go your way.